Get Slightly Famous

Free Teleclass: Transforming Your Expertise into Booklets

Free Teleclass: Transforming Your Expertise into Booklets for Marketing, Motivating, and Making Money

When: May 23, 1:00-2:00pm Pacific Time.

With: Steven Van Yoder, Get Slightly Famous and Paulette Ensign, "The Booklet Queen".

Paulette Ensign If you run a small business providing services only, your ability to earn is limited by the number of hours you have available-once you're fully booked, that's it. Which is too bad. You've got expertise, but only so many hours in the day to share it.

Paulette Ensign, "The Booklet Queen," shows how to convert your knowledge into an entire product line, without spending a penny on advertising or production. Paulette will discuss how tips booklets and e-books can generate new revenue streams that keep your name in front of your buyers.

* Learn to easily produce one tips booklet that best represents your business and expertise
* Heighten your credibility by becoming an almost-instant author
* Spend less time and effort than writing a full-length book
* Provide more impact than even the best marketing brochure
* Identify potential large-quantity buyers to use booklets for their company or association's promotional purposes, promoting you and your work with each booklet they distribute for their own reasons
* Identify different formats and contexts for licensing your manuscript to companies and organizations

Paulette will guide you through real-life examples that can lead you to surpassing her own results of selling over a million copies of her booklet, without spending a penny on advertising.

Paulette Ensign is the author of the 16-page booklet, 110 Ideas for Organizing Your Business Life, which has sold over 1,000,000 copies in various languages and formats without spending a penny in advertising. She has also written How to Write and Market Booklets for Cash, How to Promote Your Business with Booklets, and How to Make Huge Profits Licensing Your Booklet. To learn more about Paulette Ensign, visit www.tipsbooklets.com

To Register:

http://www.getslightlyfamous.com/learning-programs/online/index.html

Own A Niche via Google

I'm currently delivering an online learning program, Growing Your Business With Google. One area of discussion is the online marketing strategy of achieving strategic, high search engine rankings around core areas of your business by finding under-competitive online search terms and building them into your online findability strategy.

For example, an area of focus for my business is Cause Related Marketing. Surprisingly, this niche is not filled with competitors, or at least not those who have carved out a strong presence online.

Last year, I placed an article I wrote about cause-related marketing on several web sites. The result was stunning. As of today, I rank number 4 and 5 in a Google search on that term. This high Google ranking has attracted journalists and others looking for experts in this area, and I've been asked to speak at a a conference.

Lesson: Investigate different areas of your business that can be promoted online via niche key word strategies. Look for areas that will serve your marketing strategy, but are not dominated by competitors. Experiment on Google, trying different search phrases. Then, consider adding key word rich content to your web site, or on others' sites via articles you submit.

Follow this online niche marketing strategy and you just might rise to the top of the Google.

WEBSITES REFLECT TRUE FACE OF AN ORGANIZATION

Everyone has a web site. But few people, I find, consider the way their web presence functions as a stand-in for their entire business identity. It's increasingly where people form their first impressions of you. And it carries over from everything to have your site looks, navitgages, how up-to-date it is, and whether or not you create your web site to be user centered, instead of a me-centered online brochure.

This inside from web content guru Gerry McGovern's recent newsletter sums it up nicely:

A website shows the true face of the organization as never before. A website is increasingly the place where customers get that vital first impression.

Spend a few minutes on the websites of most large organizations and you will learn a lot. You will learn how they really are, how they really view you, the customer.

You will learn if they are self-centered or customer-centered. Is the website structured so as to solve your problems fast, or is it based on some internal organization structure? Is the language second person and focused on the benefits to you? Or do headings and sentences constantly start with the name of the
organization?

Organizations are like nations, and you, the customer, are a foreigner. You might be treated like a welcome tourist, or like an unwanted alien, but you are always an outsider.

FREE Teleseminar: Growing Your Business With Google

Upcoming FREE Teleseminar:
Growing Your Business With Google: Attracting and Converting Visitors Into Customers

Steven Van Yoder and Dave Taylor
Thursday, March 9; 1:00-2:00pm Pacific Time
***********************

Are you interested in maximizing your position on search engines to boost your business and attract more clients and customers? Join me as I interview Google marketing expert Davy Taylor, author of The Complete Idiot's Guide to Growing Your Business With Google.

This class isn't about how to program web pages. Instead, you'll learn how to think like an online entrepreneur and how search engines are impacting the world of business, online and offline. You'll learn the basics of optimizing your web site for search engines, identifying compelling content for your customers, joining the online discussion, and much more.

You'll learn:

• What makes a good business Web site
• How to choose a good domain name
• How you can promote yourself and become an online expert
• How to assess the risks and rewards of online advertising How technologies like weblogs can
dramatically improve your findability

Dave has been involved with the Internet since 1980, "when it was barely a dirt road" on the information superhighway. He has grown and sold a number of online companies. Throughout this class, he'll share how his current web sites have certain features in common and how they have improved his bottom
line.

Seats are limited. To sign up, please visit:

http://getslightlyfamous.com/products/teleseminars/index.html

Networking In Online Communities

Nancy Roebke, Executive Director Profnet, Inc., a professional business leads generation corporation, is a champion of online networking, believing that online forums, newsgroups and e-mail lists provide some of the best ways to "meet" prospects, exchange information.

Share information. Nancy posts information of interest to the group to get notices, trusted and to develop name recognition within the group. She also posts information that positions her as an "expert" in her field.

"I currently write for several online and offline publications," says Roebke. "These articles generate a lot of interest in my firm. I get calls on my toll-free line almost every day from people who read one of my articles."

Connect with like-minded people. "I read posts from other members and when their opinions or presentations mirrored my own," says Nancy. "I send a private response of encouragement, seeking to build a circle of like-minded individuals."

By going out of her way to connect with certain people, Nancy was invited to join the Board of a significant project underway from this list. "This was a direct result of the responses I made to the like-minded members of the group."

Applaud the efforts of others. Nancy sends private messages to members in response to useful posts. "The community is stronger when people feel comfortable and develop personal relationships," she says. "Accolades are always appreciated and can be great marketing tools if used properly."

Nancy sends virtual postcards to everyone who introduces themselves, welcoming them to the group and offering a friendly ear. "In these postcards, I also asked for info about their businesses. This was one of THE best relationship-building tools I used."

Use your signature file. The right signature, or "sig," can generate more leads than you can handle. "My current sig offers a free report on how to stop cold calling," she says. "This report is set up on an autoresponder that is available 24 hours a day, 7 days a week. When someone requests the report, I am notified of that request. Her current "sig" reads:

Nancy Roebke
mailto:execdirector@profnet.org
Executive Director, ProfNet
http://www.profnet.org

How To Stop Cold Calling ... And Get MORE Business!
Free report tells you 10 secrets of getting referrals. Get
your copy by emailing mailto:secrets@profnet.org today!

Expect it to take time. There is no way to shorten the relationship-building process. Yet, the time necessary to build mutually beneficial relationships online is well worth the wait.

"Online networking has a lot of appeal because of the volume of people you can reach," says Roebke. "But, the chances of building relationships with all those people are slim and none. The best online networkers build relationships one person at a time."

FREE Seminar: The Basics of Business Blogging

This coming Tuesday, October 4th, 11 am Pacific (Noon M, 1pm C, 2pm E)
I will host a free teleseminar with John Jantsche of Duct Tape Marketing.

John is a long-time blogger and business blog expert, radio host, speaker, and marketing consultant who insists that every small business owner should have a blog.

John will walk you through the steps of implementing this new, powerful, and surprisingly easy-to-use marketing strategy. You'll learn:

* An easy-to-grasp explanation of blogs and blogging
* The benefits of blogs over e-mail newsletters
* How to cost-effectively start and maintain your own blog
* How to brand your blog with great writing, audio, and video
* How to use your blog as a new income generator

John's blog has become an integral part of his marketing and is responsible for generating significant revenue, leads, PR, awards and even a book deal! Maybe it's time to learn how to harness this powerful tool.

Click Here To Register:

Earning Trust Online

Public relations isn't something most people starting an online business think about. Why is it so important to someone in business?

I think too many people who run online businesses serious shortchange themselves by only concentrating only on online marketing channels and ignoring the broader offline world of their prospects. Why pursue PR? Because no other marketing method delivers so much impact for so little investment of time and money.

Should someone who is running an online business worry about building their reputation offline? Why?

Online marketers should consider PR for two simple reasons: to achieve visibility and to establish credibility. Regarding visibility, prospects are influenced by mediums other than the Internet. They read newspapers, magazines and listen to the radio. To reach your market niche comprehensively, you need to explore ways to reach your prospects beyond the Internet. It will help you drive traffic to your web site.

Establishing credibility and visitor trust is a real challenge for online businesses. As we all know, consumers are more skeptical than ever. You can't just tell your visitors to trust you, you must show them you are trustworthy. PR can help you do that.

When you read about a business in the newspaper or hear about it on the radio, chances are you immediately elevate that business above its competitors. It has solidity and credibility. Anyone can publish an article online, for example, but not everyone can publish the same article in a magazine.

On the web, it's hard to know who's for real. Personally, I'm almost always more likely to spend my money with web sites that demonstrate credible links to the offline world. I immediately feel less skeptical when I see web sites that have been profiled in newspapers, or web site owners who publish articles in magazines and newspapers.

Ultimately, becoming slightly famous is about earning a place of trust and distinction in the minds of your best prospects. A total public relations mindset--that embraces not just online PR but offline channels as well--will help you build the "trust" factor into your business.