You will get more business with less effort if you demonstrate that your company is the most qualified candidate for the job. Do this by building credibility into your marketing strategy that demonstrates to prospects that you are the best, most qualified person or company among competing alternatives.
Today's consumers are more discerning and skeptical than ever before. We've heard every outrageous claim imaginable. We don't want to get taken. Against this backdrop, merely doing good work is not good enough anymore.
The lion's share of business in any industry will go to those who have deliberately postioned themselves at the top of their fields by repeatedly demonstrating their mastery in their marketplace.