If you have every considered writing a book to promote your business, here's an interesting study that might move you in that direction. It comes from
I was recently visiting your blog and came across the post you wrote, “The Slightly Famous Media Plan.” In this post you outline various methods to get the media interested in your company. One particularly good way of doing this is by positioning yourself as an industry expert.
In a recent survey, we found that writing a business book is an incredibly effective way of establishing oneself as an industry expert. We surveyed the author’s of over 590 business books and published the results in the report, The Business Impact of Writing a Book: Data, Analysis, and Lessons from Professional Service Providers Who’ve Done It (http://www.raintoday.com/writeabook.cfm). Some interesting results we found include:
98% of authors reported at least some brand improvement as a result of publishing their book
74% of those same authors reported a ‘strong’ or ‘very strong’ influence on publicity and PR for their practice
95% of authors said that writing a book had at least some influence on their ability to generate more speaking engagements
And from the authors themselves:
“It established me as a guru in my field” – Bob Bly, The Whitepaper Marketing Handbook
“Just do it! The spin-off business makes (writing a book) one of the most productive things you can do to build you practice” – C.J. Hayden, Get Clients Now!