Should You Write a Book?

More and more business people are realizing the power of writing a book to catapult their businesses to a higher level. Speakers, consultants, coaches, therapists and other small business owners are learning that publishing a book is one of the most powerful marketing strategies available.

A Book Generates Visibility and Attracts Clients

Of all the information products you can create, a book has the greatest potential to open doors. A book can give you more recognition and professional credibility than audiotapes, CDs, videos, seminars, workshops and public speaking.

Published authors report that their lives change, often dramatically, when their books reach the marketplace. When you are known as an author/expert in your field, whatever your field, you will find that the world will beat a path to your door.

Since my book Get Slightly Famous was published in 2003, I have been amazed at how it has transformed my business. It directly resulted in tens of thousands of dollars in new business, high-profile media coverage, speaking engagements, radio interviews, partnership opportunities, and too many other benefits to mention.

Prospective clients now hear about me from all over the world. The media regularly call me, and I appear in newspaper articles and radio interviews.Get Slightly Famous is not just my most effective marketing tool. It has become the core of my brand identity. My book provides a marketing platform for my business that gives all my marketing efforts a natural, sharp focus.

Best of all, marketing is not such a struggle anymore.

Is writing a book a lot of work? Sure. But is it within your reach if you can follow a plan and consistently set a couple hours a day aside? Absolutely.

If you can write an article, you can write a book. And once your book is complete and properly promoted, you'll enjoy so many benefits in new business and increased opportunities that you'll wonder why you ever procrastinated about getting started!

Resources:

My article, Should You Write A Book?

Johnathan Krantz has written a great article, 8 Things You Must Know About Publishing A Book To Promote Your Services, that discusses what you must do to make authorship an effective marketing strategy.
https://www.typepad.com/t/app/weblog/post?blog_id=129713#

I've created a four-part Audio Program that lays out a strategy for publishing a book as a marketing platform for your business. The program is comprised of interviews with publishing experts and real-world profiles of Slightly Famous entrepreneurs who have benefited from publishing a book to promote their business.