Don’t let your web site languish in obscurity. Search engines prefer Web sites that are well-maintained and have original content that is frequently updated. Moreover, your prospects will appreciate easy to find content that helps them determine that you are qualified to solve their problems.
Web site content related to sales may include:
1. Articles about your product, service or marketplace.
2. Case studies that feature customers.
3. Q&A, FAQ and troubleshooting information that can really help your potential customers.
Strive to produce a few hundred words of new content at least twice a week to ensure that your Web site is Google- friendly. Here’s a tip: every time you answer a business question on the phone or during a customer visit, ask yourself if that can be transformed into useful content on your site. This will help your potential customers determine that they should call you for a sales presentation or quote.
Consider article marketing, a strategy of offering articles about your business to web sites that reach your target market. Online articles draw upon and display your expertise by providing useful information that Web site visitors are actively seeking out. Online article syndication positions you as an expert in your field and conveys a level of authority that establishes trust and sets the stage for sales.
When high-traffic, high-credibility Web sites and newsletters publish your articles, you ride on the coattails of their loyal relationships with readers, as well as increase your stock of inbound links that will ultimately help your search engine rankings. Every article you publish that links to your Web site can improve your search engine rankings thereby increasing your sales and marketing exposure.