Ted Demopoulos is a speaker, author, and consultant specialzing in business technology who launched his blog The Ted Rap in December 2004. He was initially motivated to reposition himself as a more “business oriented” consultant. But within a short time, he saw that blogging was having a real impact on his business.
“Blogging has dramatically boosted my business,” says Demopoulos. “Blogging doubled my site visitors in the first month, and has become instrumental in helping me sell speeches, consulting, and training classes. Blogging has delivered other additional benefits that go beyond selling my services.”
Demopoulous credits his blog with helping him beat competitors when landing high-profile speaking engagements. “Less than a month after I started blogging, I was asked to apply as a potential keynote speaker for a conference,” recalls Demopoulos. “I’d been highly recommended by an associate, but so had two other speakers. I was told that the organization would contact me when they made the final selection.”
“Thirty minutes later, the meeting planner called back and said ‘I don't know what a blog is, but I've been reading yours since we got off the phone. You're perfect for the job. If you want to speak, we'd love to have you." I knew I was on to something then!”
Blogging has positioned Demopoulos as a thought leader in his field. It has also enabled him to interact with other thought leaders via the blogosphere. “When you blog, your target market can see your thoughts and expertise, as well as interact with you. You earn your thought leadership in a very public forum, where everyone can see and respect it, even if they don't always agree with you.”
In addition to attracting new prospects, Demopoulous’ blog has helped him stay in front of existing clients. “My blog helps to keep my in touch with longtime clients, many of whom have realized the breath of my expertise and experience though my blogging,” says Demopoulos. “I've taken on additional roles, such as one client who only previously used me for technical training but now retains me for a wide range of consulting.”
“When I attend conferences, I frequently run into people who comment on my blog, and it’s like meeting old friends. I’ve been asked to take part in panels because my blog. Blogging has made me a recognized leader in my industry, and has increased my business network tenfold. Best of all, my phone rings more often!”