Building a Niche Community: Targeting Your Niche with the Right Message (Pt. 2 of a 4-part series)

Think about it. A niche is a group of people that share common situations, needs, and goals. When these people get together, they immediately feel a common bond; they understand each other and can easily provide mutual support.

Like David Steele, the Silicon Valley relationship coach whose Friday Night Social singles gathering has been a success since 1997, you too can establish yourself as a trustworthy resource whose reputation and work is beyond scrutiny. The secret to success is targeting a group of people with specific interests. And that group of people can be your target market!

Examples of groups that would be attracted to, and benefit from, participating in a niche community include:

Fortune 500 CEO’s
Real Estate Investors
Singles Over 50
Tai Chi Practitioners
Small Business Owners
Unemployed/Laid Off Tech Workers
Ph.D. Candidates Working On Their Dissertation
Stay-At-Home Dads
Women in Transition
New Moms

You get the idea… any niche you can think of for your business is a candidate for a niche community. Once you establish a niche community around your business, you can enjoy the following benefits:

Increased visibility. Community participation is a low cost marketing strategy that can yield enormous exposure for your business. Virtual communities provide free or low-cost gatherings that attract more people and create more prospects.

Increased credibility. The success of your niche community reflects upon your abilities as a service professional. It provides a chance for you to “show your stuff” and impress prospects who don’t feel like they need to ward off a sales pitch.

Word of mouth. Virtual communities stimulate conversation. They get people talking. Participants tell their friends more readily about your business as a “community resource” than a private service.

You’ll become a center of influence in your niche. By reaching more people through your virtual community, you will develop a platform to sell more products and services. Your community can open the door to multiple income streams through group mentor programs, information products and other passive revenue streams.

Previous Installment: Own Your Niche By Building a Niche Community (Part 1 of a 4 Part Series)
Next installment, Building a Niche Community: Getting Started (Part 3 of a 4-part Series