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June 25, 2006

Get On The Program

You don’t have to be a professional speaker to pursue speaking opportunities. There are plenty of clubs, organizations and professional associations eager to establish relationships with speakers who can present useful, interesting material to members at meetings, seminars, conferences and workshops.

According to Dottie and Lilly Walters, authors of Speak and Grow Rich, there are more than nine thousand speaking opportunities on any give day in this country. Although many of these are at larger venues, there is a tremendous amount of speaking opportunities at the local level among local business and community groups.

Start with organizations where you are already a member. Expand your search by strategically targeting groups that reach your target market. Make a few phone calls. Talk to your clients and customers; ask around to learn which organizations they belong to that offer speaking opportunities.

Make sure you consult the Encyclopedia of Associations at your local library. This directory will help you compile a list of local and national professional and trade associations likely to provide speaking opportunities. And don’t overlook local community colleges and continuing education programs, many of which provide ample opportunities to speak.

Keep in mind that many programs are scheduled from six to 12 months in advance, which means you should start early.

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