Expertise, Credibility and Killer SEO Through Blogging

Dave Taylor inspired a full house with his talk about business blogging as a smart, powerful business marketing tool. Dave is gifted at explaining in laymen’s terms the process and benefits of business blogging. In short, blogging has helped Dave expand his Ask Dave Taylor blog to over a quarter million readers while creating a powerful passive income stream with Google Adsense.

Moreover, Dave’s blog, which focuses on answering reader tech, computer, technology and Internet questions in a Q&A format, has established Dave as the go-to guy in his area of Internet and technology consulting and has attracted a lot of media coverage for Dave, further promoting his expertise. It's also set the stage for his new web site, Blogsmart, that specializes in online Internet business training courses and workshops.

According to Dave:

To create maximal findability isn't about SEO tactics, but rather sound business strategies built on establishing your credibility and expertise in your marketplace. There are a number of ways to do that, but my favorite is through focused, high quality business blogging.

And yet, the world is moving more and more to findability, to search engines and the critical question of whether you can or cannot be found when someone searches for your product or service. If they can't find you, you're dead, you just haven't noticed yet.

What was especially refreshing about Dave's talk was his insistance that effective online marketing is, at its heart, not about tricks, hype, "secrets," or short cuts, but about common sense business practices:

It's not enough to be trying to maximize your internet revenue, it's not enough to learn about neat tricks and insider tips on search engine optimization and it's not even enough to Taguchi test colors, logos and headlines on your site. A successful online business is built from the foundation of a *successful business*. Sounds obvious, but it's startling how few companies have a clear value proposition and an understanding of their sustainable differentiators.

Dave’s message is simple: use a blog to write about what you know and share your expertise. From here, you win a number of benefits, including potentially huge visitor traffic, effective search engine positioning, and can quickly establish yourself as a voice and brand within your target market.

You can listen to a pre-call, mini-seminar he held before the conference.