WEBSITES REFLECT TRUE FACE OF AN ORGANIZATION

Everyone has a web site. But few people, I find, consider the way their web presence functions as a stand-in for their entire business identity. It's increasingly where people form their first impressions of you. And it carries over from everything to have your site looks, navitgages, how up-to-date it is, and whether or not you create your web site to be user centered, instead of a me-centered online brochure.

This inside from web content guru Gerry McGovern's recent newsletter sums it up nicely:

A website shows the true face of the organization as never before. A website is increasingly the place where customers get that vital first impression.

Spend a few minutes on the websites of most large organizations and you will learn a lot. You will learn how they really are, how they really view you, the customer.

You will learn if they are self-centered or customer-centered. Is the website structured so as to solve your problems fast, or is it based on some internal organization structure? Is the language second person and focused on the benefits to you? Or do headings and sentences constantly start with the name of the
organization?

Organizations are like nations, and you, the customer, are a foreigner. You might be treated like a welcome tourist, or like an unwanted alien, but you are always an outsider.

Comments

[KENLEY]

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