Own A Niche via Google

I'm currently delivering an online learning program, Growing Your Business With Google. One area of discussion is the online marketing strategy of achieving strategic, high search engine rankings around core areas of your business by finding under-competitive online search terms and building them into your online findability strategy.

For example, an area of focus for my business is Cause Related Marketing. Surprisingly, this niche is not filled with competitors, or at least not those who have carved out a strong presence online.

Last year, I placed an article I wrote about cause-related marketing on several web sites. The result was stunning. As of today, I rank number 4 and 5 in a Google search on that term. This high Google ranking has attracted journalists and others looking for experts in this area, and I've been asked to speak at a a conference.

Lesson: Investigate different areas of your business that can be promoted online via niche key word strategies. Look for areas that will serve your marketing strategy, but are not dominated by competitors. Experiment on Google, trying different search phrases. Then, consider adding key word rich content to your web site, or on others' sites via articles you submit.

Follow this online niche marketing strategy and you just might rise to the top of the Google.