Articles: Coming up with Ideas

Coming up with interesting article ideas is often a struggle, but there is no reason to strain your imagination or look for something completely novel.

Study your chosen publications, and determine the types of stories each of them seems to favor—then use them as starting points for your own ideas. Look for patterns, trends, and points of discussion.

• Save relevant news stories as launching points and ready-made research for your articles.
• Gather publications that serve your target market, and look for ideas that relate to your business.
• Look to your own experiences and those of your colleagues and clients—there's plenty of good material all around you. Few story ideas are truly original.
• A new slant, an interesting angle, timeliness, and focus—these are enough to make a story publishable.

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[jeyakumar]

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