Viral Marketing With Articles

A few days ago, I sent a newsletter to my mailing list. The subject was business blogging, and it promoted my upcoming blogging teleseminar with my friend and blogging expert, John Jantsche, of Duct Tape Marketing..

Today, while at my desk, I received a call from the editor of Podiatry Today. A few years ago, I published an article in his magazine. Since then, and without my knowledge, he's been a loyal reader of my newsletter.

He called to ask about publishing my newsletter article How To Create and Launch A Business Blog -- and he will pay me for the privilege!

Lesson: When you commit to writing articles to promote your business and expertise, you never know where they will land, and what opportunities they will attract. My articles have generated leads, new clients and speaking engagements, and joint ventures. The effort it takes to write and publish an article is nothing compared to the potential benefits for your business.

Make time to write and get your ideas out there!