I was recently quoted in an article by Investor's Business Daily (along with networking guru Ivan Misner). I commented about strategies for online visibility, particularly the strategies I've long advocated about online thought leadership -- a short excerpt from the article follows:
Networking Will Go Where No One's Business Card's Ever Gone Before BY MOREY STETTNER 12/29/2006
One time-honored business practice that will really morph in 2007 is networking....
"Another tactic to bolster connections is through reverse networking. Instead of contacting others to pitch yourself, let them come to you and judge for themselves whether they want to contact you.
An emerging strategy to bring others to you involves "demonstrating your credibility and expertise online," said Steven Van Yoder, author of "Get Slightly Famous."
He foresees more networkers employing this three-step process in the years ahead:
• Identify Web sites that serve your target audience. If you want to network with insurance brokers, for example, get familiar with Web sites for agents' professional associations and trade groups.
• Write informative articles and get them posted on those Web sites. Your articles, which should be no longer than 750 words, must provide valuable content. Avoid a promotional tone. You don't want those articles to "read like advertisements," Van Yoder said.
• Dangle an incentive for readers to contact you. In your bio at the end of the article, offer something of value that people can receive free if they get in touch with you. For instance, provide a link to your Web site so that readers can download a free booklet or resource guide.
"Entice people to drop into your world where you offer them a solution," said Van Yoder, owner of Get the Word Out Communications, an online marketing firm in San Francisco."